The value of the formal title

One of the main objectives with this study was to investigate what the opinions of the villagers were on having a formal land title. As has been mentioned in the introductory sections of the study, different opinions about the importance of and what a formal land title can be used to can be found not only by common people, but also among the ones who are specializing in the field of property and tenure rights. In our research we wanted to get to know what kind a difference a formal title would make compared to a temporary title or in some cases no title at all. This could be in terms of feeling of security, but also what it could mean for them as a physical object. They were therefore asked such questions as to tell us about what kind of benefits, if any, such a title would bring the family and also if they had any special intentions with the formal title when they would receive it. If someone wasn’t going to get one he/she was still being asked what his/her opinion of such a title was. Beneath we have sorted out the different answers under some main headings.

6.1 Tenure security

All the informants were asked of their opinions of what kind of benefits a formal title could bring their family. The answer that got cited the most was that the formal title would secure the owners right to the plot. Several people said that this would reassure them that they could not be victims of land abuse like being chased away from their land. This has to be seen in the context of the land situation in Cambodia in general. Like one of the cluster chiefs said: Outside Prachea Thom land conflict is common and a plot of land often has two or three owners. The land title identifies the owners so no one can chase them away.

The possibility of losing their land was something many informants were concerned of and also one of the reasons why people were worried about the delay in the formal land title issuing. Land grabbing is a serious problem in Cambodia and poor people are especially vulnerable. A formal title is seen as a reassurance against this type of land abuse. Another respondent can illustrate the reason why some people do not trust other proofs of ownership. This was in 1995 when she still was living in her home province. We need a title because earlier I owned plots of land. I hired workers to clear the forest so that we had 5 plots. The land was distributed to me by the commune chief who took 100 b for one plot and I received a temporary title. At that time the commune council was changed and the new commune council didn’t know that the land had any owner. When another man wanted the land we got chased away. It didn’t help to have the temporary land title because the land management had issued him another title. He was of high rank and so he had soldiers to protect the land.

This sort of cases can be seemed as the reasons why people are concerned about having the formal title. Many of the original beneficiaries in PT have previously owned or occupied land which they at some point lost. For many this happened during the war when they were staying other places like at refugee camps. When they came back their land was already occupied by others and they had to move on. That is one of the reasons why dome of the people in PT ended up in Poipet.

As mentioned earlier to have a formal title is a rarity, but most have some kind of proof of their ownership to the land. The perceived necessity of having land certificates can also be different from place to place. So et al. (2001) points out that people may not value land certificates under specific conditions. For example in areas where subsistence farming still is continuing and where there is little demographic pressure on land, or little demand of land. These findings were however derived from studies conducted in rural areas. But people’s perception of the necessity of ownership proofs was also changed where the demand for land was increasing. This increased also the need for more formal institutions of land rights governance were this before maybe was settled in agreement with the neighbours and the local authorities and without more official certificates. Land titles are then getting in demand for their ability to reduce transaction costs, to clarify boundaries and confirming ownership for buyers, and to sub-divide property (So et al. 2001).

PT is actually the largest village in Cambodia and located close to Poipet which makes it different from the rural cases were land titles sometimes are not perceived as necessary. But as illustrated above by the woman who lost her land there is an important difference between what is perceived as a proof of a land right and a factual one. So et al. (2001) found that a common way in some of their research areas to facilitate land transaction is to get the local village or commune chief to change the names of the receipts for an unofficial fee. This practice cuts down both official and unofficial costs and reduces the time and process with bothersome officials. The problem can arise however when there is interface with external agents and unwritten laws are being ignored by the written. Even if the woman above had a receipt signed by the previous commune chief this document had not been registered with the land management office and so it was not worth anything when a more influential person wanted the same land. This shows how important it can be with official recognition of an ownership. At the same time it shows also that what is official enough also depends on the situation and not least is a power issue. Probably this woman thought that this signature was sufficient enough and most likely it would have been, if the other land claim had not come from a person with superior purchasing power and connections. For her to get the right documents at the district level would probably be too much of a hassle and too expensive. To get a formal title with the whole procedure that involves makes it a non-option for common people. Only people with money in the cities or where there is an active land market and commercial interests are then making the formal title. So it is no wonder why these titles are being so requested in PT, for these are titles that are reserved for only a few in the society and in this case people get them for free.

It also shows that PT is a special case when it comes to the land titling process and can therefore only be used as an example provided that the conditions for the village is clearly provided. With regards to tenure security for instance, none of the informants in the research had been in a land dispute or even heard about one since they came to the village. In the cases of people losing their land to moneylenders this can maybe in some cases be classified as land disputes, but the issue with these cases is that in most instances the losing part seems to not be able to make much resistance because they have signed a contract and also will not get all the money they are entitled to before they either have left the land or provided the new land owner with the formal title. PT then is different from other places where titling processes are being done because it is a village made from scratch without any previous ownership to the land. In this setting it is kind of obvious that people do want their formal property title since this also have been a right for them provided that they upheld the regulations. Also because of the location of the village which is situated next to Poipet town a perceived economic growth area there is bound to be demand for the land and so the formal title will be the ultimate proof of ownership. In most other cases involving poor in titling programs the cases are more complicated than this and there is often no NGO to facilitate the process. Certainly in PT NPA’s involvement has provided a feeling of security on the behalf of the villagers.

6.2 Financial gains

Several of the other benefits that the villagers thought the formal title would provide them with were related to some kind of financial gain that it could bring. It was mentioned that the title both would make it easier to sell the plot and also that it would increase the money value of it. Following the regulations it was not allowed to sell, pawn or rent out the plot without permission from the village authorities prior to the formalisation of the title, but still this had been done to quite a large degree according to Theam Rithy (2004). When asked to estimate the value of the plot many of the informants were not sure since they had not received an offer or made any attempt to sell it, but others seemed to have a good perception about what the value of the plot could be. Most of the answers ranged between 50 000-100 000 b which in a rough estimate becomes 1250-2500 $, but there were also mentioned prices from 30 000 up to 200 000 b.

These estimates have different credibility after on which basis they were derived from. Some just said an amount they thought seemed reasonable, others could give an estimate out of knowledge of for instance how much themselves or others had purchased it for or been offered. The location of the plot was anyway said to inflict on the price where the locations near a corner, the big road to Poipet, the market or the school for instance was seen as more lucrative locations. This might also be confirmed by the difference in housing types in different areas. In some areas there were higher frequencies of concrete buildings which can be an indication that these had been sold to other people and thereby also be an indication of their more popular location. That outsiders often built concrete houses was also confirmed by the informants. As mentioned, an increase in the land price was cited by some to be one of the benefits of the formal title. Most of the informants believed that the value of the plot would increase when they would receive their title even though most thought it was difficult to make an estimate on how much. The difference in the perceived prices of the plots might also show some of the imperfections in the land market where the information of the value of the plots can be very different from person to person. This may not only derive from the different locations, but can also bee a result of difference in knowledge. With poor people perhaps not being aware of their plots’ value this could make a good opportunity for land buyers or speculators to make some good money.

6.2.1 Land title as insurance 

There were also other perceived benefits of the formal title that was related to financial aspects of a formal title. The possibility of pawning (or selling) and getting loans on the title was cited by several. This option was mentioned as especially important with regards to the possibility of the family meeting problems like an emergency. Many families said that they would not take a loan unless they received problems which made them do it, but being able to take the loan or to pawn the title was seen as an important option. In a country without other security nets other than what families can provide by themselves or with the help from relatives and friends, having land can be seen as an asset not only to be living on but also as a form of insurance. Obviously, many have already used their plot in this regard without having the formal title, but this only gives support to the importance of this function of a formal land title. With a formal title, informants said that they could get more money through pawning or selling and they could provide the title to the bank and not to the private moneylender. Even though one respondent said that with the title he would receive even better interest rate with a private moneylender than in formal institutions. The reason to the high interest rates was according to him that on the temporary land title it says that it cannot be pawned or sold. So then the moneylenders wanted a higher interest rate.

But in our interviews wanting the formal title to get loan from a private moneylender is more like the exception that can be said to confirm the rule. Most people would prefer to get credit in formal institutions. It seems that since the Village Bank came to provide their credit services in PT in 2005, many have used this option. The reason is simple, when private moneylenders often take interest rates up to 20-30 %, the VB take 3 %. They can also provide this credit without the formal land title as collateral since the villagers have to make an insurance group consisting of 3 persons all taking a loan. Also their credibility is being checked during an interview and the village chief and cluster chief needs to be witnesses. The payback time is 10 months and if one of the members of the insurance group cannot meet his/hers payment the others have to step in. In according to a cluster chief (#3) the first time people can only get a loan up to 10 000 b. This has to be repaid before they can receive another one. Then they can get loans up to 20 000-50 000 b. This was also confirmed by other interviews even though we did not speak with VB ourselves. The cluster chief also said that before the VB started providing loans in the village more people took loans with the private moneylenders. However, taking loan in the VB requires a certain procedure which takes some time and also not everyone are eligible for getting a loan, so in emergency situations people still have to go to the private moneylenders.

Of emergency situations sickness and health was cited most frequently, but there were also other reasons. A woman (58) who sold cakes as a living had to take a loan from a neighbour: I borrowed 5000 b from the VB 7 months ago. This I will repay in the next couple of months. Since I already had a loan I couldn’t take another when we had a financial crisis. So I had to borrow from the neighbour two months ago. The first time I borrowed 500 b for getting cake ingredients and another time we met a food shortage. Now I have 3000 b in debt to them and pay 30 % interest. We can only afford paying back the interest.

This was not the only family who had to pay on two loans. But in some cases families took loan in the VB in order to pay back their other loan or were planning to do it. One problem mentioned about the formal institutions was that they required you to pay on time. With the private moneylenders you could postpone the payment. However, this seems to be very different from case to case. Private moneylenders can be of different sorts from relatives and friends to professionals, and also the criteria’s they set for the loans are different. This man paid for instance only 5 % interest which can be seen as more of a favour compared to other moneylenders taking 20-30 % without even blinking. But still private moneylenders might be more flexible in general than the formal institutions.

6.2.2 Land title for investments 

It is generally very different if families want loans or not. Only a few families had never had a loan, but also these could not exclude the possibility of having to take a loan in the future. The most common reason why people seems reluctant to take a loan is their ability to pay it back, although some just did not want to take one even if it seemed that they could afford a loan in an official institution. Other important reasons for taking loans or wanting to take one could be to invest in business, to build a house or to pay down another loan. The main reason for why people had to take loan with private moneylenders was however because of health problems, especially sickness. A woman (44) said: Before I had debt, but it’s repaid. I took a loan on 700 $ to make business at 8 % interest. To repay the loan I had to sell the land I lived on then. (...) Now my husband drives a moto, but we have to rent it from the neighbours for 100 b a day. When we get the title I want to use it to get a loan to buy a moto so we don’t have to rent.

This can illustrate both the reasons behind the reluctance of many to take a loan even if the interest is not as high as it could have been with private moneylenders. Also it shows that to get a loan often is the only way to get capital in order to start a business or improve their livelihoods in any way especially since in PT there are many families who do not have the ability to save enough money to make such investments. Even if the formal title is not necessary for making a loan in the VB the procedures required makes it difficult to get money fast or if you are alone. One woman (48) (int 26) said that she wanted to take a loan to build a house on her plot but since she did not have an insurance group she would have to wait until she got the formal title. She also heard that other institutions like ACLEDA bank provided bigger loans than the VB but that this required the formal title. Others said that with a formal title you could get money faster than through a bank like the VB who seems to specialise in smaller loans.

When the informants were asked if they had heard about credit options available to them and if so, how, there were mixed responses. Some said that they did not know, but others had learned of it through family and friends or had learned of the VB because they had come to the village and given information. It seems that the VB has filled a necessary function in the village even if some is reluctant to use it and others have to use private moneylenders anyway. There were also intentions of using some of the 50 b which got collected each month to the community fund to serve a credit purpose and also help people being able to cover necessary costs as repair work and small scale emergencies. Because of problems that the community fund received, among them a lack of capability by families to pay the 50 b and other problems like the administration of the fund, the credit service never got into use. The money is now being spent on infrastructure instead. More can be read about the community fund in the study by Chak Sakheoun (2005). The demand for low interest credit is however obvious so such a mechanism would be en asset if it could be made sustainable through village funds. The collecting of the community fund payment has however stopped in PT since it was only a requirement the first three years.

6.3 Other benefits

Some women also mentioned the aspect of inheritance of the formal title as a main benefit of the formal title. For them the title is a guarantee that their children do get the same kind of secure tenure ship of the plot as themselves. The problem is that the land is not very big and the children can be plenty. So when the third generation comes there hopefully some of the children will have gotten land other places. On some plots there could be maybe two houses and even three. One plot we visited there were for instance 14 people living in one house and this is probably not uncommon and can be related to the increasing demand for land and also land which is close to where the job opportunities are. Subdividing of plots has already taken place in PT and since it is common to share a plot with relatives people have probably in some cases sold part of their plot to relatives as well. That being said, the formal land title can still be seemed as a kind of security. If their children will not find anything else at least they will have roof over their heads which belongs to them, instead of being completely landless. This is an important security since squatters can be chased away if the government does not want them there.

For the people with money one solution to the problem of housing for the future was to build a concrete house which stretched from the front of the plot all the way to the plot behind, but only covering half in width. This is cheaper than building a house covering the whole plot, but leaves the possibility of building another house in the future with the same size, or selling the plot if that is a preference.

Only one person mentioned the ability to go and work outside their home for longer periods as a main benefit which the formal title would bring, but other people mentioned the possibility as well. Without a doubt many have already chosen this solution and left for example relatives or others to live on their plot or take care of it. However, this has also turned out to be a problem in cases when the owner have not been present when the cluster chief or group leader came to collect their temporary land titles in the titling process. As mentioned this is one of the reasons why some people still have not been able to turn in their temporary title and therefore have to wait and see what will happen after the first ones have received theirs.

6.4 Concluding remarks

In PT most people were concerned about having their formal title. This can be related to the fact that they are getting it for free of course and also because of the overall land situation in Cambodia which makes people want the most secure proof of ownership they can. This is however restricted by the cost of acquiring it and so people get the proofs they think is “formal enough”. This means that outside of PT very few are having official certificates because the cost is too high and sometimes their proof shows to be not sufficient at all. The answers most cited were therefore that the formal title would be a guarantee of ownership that nobody could contest and therefore would give the beneficiaries relief about their tenure ship for the future.

The formal title was also perceived to give financial gains. Both in terms of how the title would affect the value of the plot, but more importantly that the title would be an insurance in case of future problems as it was then thought to bring easier access to credit and also better terms. Other reasons for taking loans could be for business purposes or improving the house. But quite a few people seemed reluctant about taking loans other than those strictly necessary. Whatever the interest rate the loan still has to be repaid and in times of insecure income a low interest loan can be quite a burden. However, for people without the ability to save money credit access is still crucial to get capital for business purposes and the VB seems to have filled an important role in that respect as many had taken this kind of loan. So how people will use their title when they finally receive it is still a question to be answered.

Findings of the study

5.0 The land titling process

In the following section the land titling process will be summarised in order to give an indication on some of the problems that can be entered in such a titling process. These are however only broadly sketched out since this study did not have the capacity to get more in-depth into the different aspects of the process. The information has been obtained through interviews with both authorities and regular villagers and also with NPA staff members.

To begin with 1998 families were getting a plot each in the village. Between August 2001 and March 2002 NPA provided temporary land titles to 1837 families. 161 plots were not issued with temporary titles because they had broken the regulations. In May to July 2003 there were undertaken a survey in order to prepare full land titles to the ones that had complied with the regulation of the village. This survey showed that only 831 families had followed the regulations. Of the non-complying group 28 % had pawned their plot. Of these, 174 families had done it out of reasons regarding sickness and 386 had done it of business reason. 22 % had not been living permanently on the land. 7 % had transferred their plots to other families (probably sold it), and the last 1 % appeared to have abandoned it (Theam Rithy 2004).

Because of this study and the one done by Theam Rithy (2004) in the same period, NPA together with the Provincial Department of Land Use Management and Urban Planning (LUMUP) and the WG decided to review some of the cases that had failed to meet the requirements for the formal land title. In the cases were families had pawned their land because of sickness or accident, for employment reasons, to pay for weddings or funerals, or due to loss of the head of household, they could still be entitled to the land. Orphans, disabled families and single-headed households would also be given special consideration. Given the criteria that they were listed on the original beneficiary list, had the possession of the temporary title and stayed on their land they would still be eligible. From this second evaluation 1407 families were now deemed to be eligible (Theam Rithy 2004).

NPA had by 2004 withdrawn their other activities in the village in order for the village authorities to take over. However, in a Memorandum of Understanding between NPA, the Ministry of Rural Development and the MLUMPC it was ensured that the poor resettled families would be able to gain legal title to their land in accordance with the Cambodian land law. Land titles were to be the responsibility of the MLUMPC. The 28th of May however the Inter-Ministerial Proclamation regarding the income Scale of Registration Fees was passed by the Ministry of Economy and Finance. This meant that neither the settlers nor NPA had the ability to pay the fee for the official titles. In response NPA proposed to pay the costs for the provincial staff to measure and produce the land documents at the community level and after negotiations, the Ministry of Economy and Finance agreed in principle to waive the cadastral fee for the land title deeds in PT. This step by the government could be seen as a willingness on their part to take positive steps for social change. So in August 2004 the NPA and the LUMUP negotiated a deal in order to facilitate the eligible beneficiaries with the formal title. 1407 plots were found eligible and with the cost of 20 $ each. If NPA had not agreed to facilitate this process the villagers would probably never have received their formal titles, or at least not before the government are getting serious about doing a systematically land titling.  However there were other levels in the bureaucracy that did not receive any compensation. Something that were not thought of at that stage on the part of NPA and this was a reason for complaint in the different bureaucratic levels also involved in the process.

5.1 Reasons behind the delays in the titling process

In 2004 the temporary titles were collected, but there have been several problems that have complicated the issuing of the formal titles. One problem was that during the collection of the temporary titles many of the beneficiaries were not present. This was reported by both the village authorities and the cluster chiefs as a problem. Then they had to come back or try to get in contact with them. However, this was not always possible and then people got disappointed when they found out that the temporary land title had been collected without them being there. Because of this some were not able to deliver their temporary title and have to wait on a next phase, if there will be one.

Another problem which many thought was a major reason for why the titling process has been delayed is the many mistakes or wrong out-fillings of the documents. This could for instance be a different letter in the name of the applicants from one document to another. Then this had to be corrected through filling out new forms of which one of the forms stated what was the real name. Some people said that this was the only cost they had to pay in the titling process, except for the 50 b to the community fund. A woman said: I had to spend money on copying different documents. Maybe I had to pay about 50 b altogether, because when I made a mistake I had to do it again. For me, I didn’t make many mistakes, but others did.

There was also a problem with different names on the application for the formal title compared to the list of the official beneficiaries or not sufficient witnesses for the land owner. In the former case they had to find the original beneficiary or in the case where this one had for instance passed away death certificate had to be provided by the family and then the one to inherit the plot had to be recognised. In the latter case, when they were going to apply for the formal title the provincial land management came to measure the land once again. The borders and the owner had also to be recognised by the three neighbours around the plot (to the right, left and at the back). This was a must so in the cases where a neighbour was not present it could be a problem. One family had met this problem and told us:

After land management had measured the plot they needed witnesses, the neighbours. But the neighbour behind us wasn’t there. The village chief said that unless we found sufficient witnesses we wouldn’t get the land title. So we were told to pay 100 b to the cluster and village chief in order for them to get some other witnesses. The other plots next to this had to do the same thing.

This could then be such a case, because also the witnesses/neighbours got checked with the original list of beneficiaries and if the names of the witness did not correspond with the name of the neighbour on the plot this was a problem that had to be sorted out as well. Of course the other neighbours to the one missing would also have the same problem. This is an example of problems that have been met in the process that have complicated it a lot and also might have been an opportunity for people to gain some kind of advantage in the process. It has also to be mentioned that a mistake at one level can involve more work at other levels in the bureaucracy as well, which makes it necessary for all levels to be followed up when it comes to external actors (like NGOs) facilitating the process.

There have also been some cases of orphans in the village (there are now about 30 cases). These cases has shown to be particular difficult to solve. After their parents death the children have often been separated in order to live with different relatives or neighbours for instance. Since the children also can be several it can take some time to identify all since the WG need their birth certificate and neighbours and relatives to be witnesses. These cases have been very complex and at this point they are still being sorted out to find a suitable way to solve the problem.

By this point it seems that 1264 have been found eligible in the first place for the formal titles, but of these only 1240 were submitted to the MLUMPC. 24 still remains at the WG because of the different reasons mentioned above. 9 were not being found eligible by the central office and have been withheld in Phnom Penh. So by now it seems like 1231 have been issued, but still have not been handed out.  However, this might have happened before this report gets out.

To this date (early May 2006) no titles have yet been issued. Some of the reasons have been mentioned, but also some of the reasons can be found in the different levels that have been handling the cases. As mentioned only the provincial department of land management was compensated for their work which can be one of the factors of why it has taken until the spring of 2006 before most of the titles eligible now are ready to be handed out. By members of the WG it was said that they did not know why it had taken such a long time after they had sent away their documents and that the responsibility for this were in the government bureaucracy, like the land management. It seems anyway as this process has taken longer time than strictly necessary even though there have been many obstacles to be overcome. This can therefore be seen as also a management problem where the procedures in itself is a complex one and on top of that at the different levels there are no incentives for the involved persons to handle the cases effectively if no compensation has been given. Because of low salaries and small governmental funds these are used as reasons for why the government officials need to be compensated for work which really is their responsibility and obligation to follow up.

At this stage in the process there is being discussed how the formal titles are going to be handed over. Here it seems to be some different views where politics seems to play a role. It has been mentioned that this can be a way for political actors to score some popularity points among the villagers when they can get credit in a big official ceremony for handing over the official titles. PT in this regard is a quite important village since it is in fact the biggest in Cambodia. This has not been resolved yet so the final delivery of the titles is still on a hold.

5.2 The opinion of the villagers on the process

The delay in the titling process was frequently mentioned as a reason of concern by the villagers. There has not been given out any formal information on the delays by any kind of authority. It seems like the village authorities didn’t know the reason for the delays after the WG had sent away the documents to the land management. The only information that has been given is the one that the village authorities have received from the land management when people have come to ask. This has not been very useful since the date when the titles were supposed to come has been postponed several times.

Many families were worried about not having received their titles yet. This can be related to the lack of information. In such a situation rumours are easily being started and one of them was that more money would have to be paid in order to get the land title. A concern mentioned by both the villagers and a few of the cluster chiefs was what would happen if NPA was not going to distribute the titles by themselves. Like one cluster chief said: I’m concerned about the land titling distribution. I think that NPA should do it themselves. If it’s up to the land management I’m afraid that they will charge more money from the villagers.

The concerns that people have about their land titles must be seen in the context of the overall land situation in Cambodia and also because some lacks faith in their local authorities, in that regards many are relying on NGOs for facilitating them. It will be interesting to see however what will happen to the land titles that are not being issued at this stage. For instance there seemed to be beneficiaries who are otherwise eligible to the formal title, but were absent on the day of collecting. It seems like some of these believes that they will get to turn in their temporary titles after the ones who already have turned in theirs have received it. It will certainly be a great disappointment for these people if they are not getting a formal title before NPA withdraws from the process totally.

Another aspect which is unfortunate with the delay is that in the meantime while waiting, people can still lose their land. It is difficult to say if this has happened to many people, but several of our informants had been taking up high interest loans the last year. For instance one family which will be referred to later in the report were about to lose their land about this time because of a loan that were taken last year after turning in their temporary title. The point is that if the titles had been handed out in time there would maybe have been more of a chance for some of the families to keep their land. Provided that these titles can be used to get access to larger amounts of credit and in a less complicated way than the situation is now. Credit access will however be expanded upon in the next section of the report.

5.3 Concluding remarks

The land titling process is a witness on how complex this process is in Cambodia. Not only the procedure itself with the documents having to go all the way in the different levels of authorities, but also the co-operation has to be ensured and followed up at the different levels. Correct mode of bureaucratic procedures and efficiency is not obvious in a country where most of the income often is derived from other sources than the regular salary.

Also, in such a case like PT consisting of the poorest people in the society, the titling process shows that to get the right information in order to provide the formal title is not a straightforward process either. Probably there can be taken measures to ease the process. 

The objectives of this study

This study has as its objective the land titling process that still is ongoing in PT and the value of a formal title for the inhabitants of the village. How has this land titling process affected the living conditions of the villagers and what kind of benefits and disadvantages can be said to arrive from such a process? In this regard we have chosen to divide the findings into three sections:

  • The land titling process: how has the process developed and what is the involved actors’ perception of it?
  • The value of the formal title for the inhabitants of the village: what is the perception of the villagers on the value and use of a formal title? 
  • Land transferring in the village: how is people’s ownership of the land developing? Can there be seen a certain pattern of development in the village? And have the land titling process affected the living conditions of the inhabitants in any significant way?

4.0 Methodology

This report is a result of a small scale fieldwork conducted in the Prachea Thom village from the 19th to the 30th of April 2006. The research was conducted by NPA staff researcher So Sucheat and Terje Smedsrud, a master degree student of Human Geography at the University of Oslo.

The research was done by conducting qualitative semi-structured interviews. The duration of the interviews was mostly between 1 ½ - 3 hours, with the interviews with members of the village authorities being somewhat longer. There were conduced a total of 28 interviews. Among these were 17 villagers, 9 members of the village authorities, including village and VDC chief and two members from the commune council. Also it was supposed to be conducted an interview at the district office of land management, but this didn’t get realised.

The questionnaires were mainly differentiated between the village authorities and the regular villagers, with the ones directed at the authorities having more open ended questions and thereby also the difference in time. The village authorities were asked mainly to comment on the land titling process and their opinions about issues regarding the villagers, but with a more general view. The villagers were asked to comment on their own experiences and their opinions about the situation in the area they were residing. Some of the cluster chiefs were however given the same questions as the other villagers. Of the villagers there were done interviews with both original beneficiaries in the village and also by inhabitants that had arrived at a later point. The selection of the informants has been done on a semi-randomly basis. The informants except the village authorities were picked on the spot when driving through the village. However we had some criteria’s as to the types of informants we wanted to get in touch with. These included as mentioned original beneficiaries and families who had acquired their land through buying and debt of others. Also a selection of women and men were selected and most clusters are represented in the study as we tried to take a different one each day.

Because of the time limit set for the research which had to be conducted in no more than two weeks, the inquiry could not be both statistically relevant and also provide in depth information. In order to reach the objectives of the research it seemed most appropriate to conduct semi-structured interviews for getting more in-depth information. The informants were anyway asked to give their opinions on the area they were living in. This way it was thought that it could maybe be obtained some indications on the extent of the issues we were interested in exploring as well. They provide however no statistically valid data.

The interviews were conducted with one asking the initial question and the other as a translator and the one who could ask for more specific details in the stories of the informants. Even if we crosschecked our understandings of the stories we heard there are always possibilities for mistakes in the translation and interpreting of the stories both from informant to researcher and between the researchers. Also it was not uncommon to meet inconsistency in the answers given. But for most part we could after some follow-up questions come down to what we thought was the most plausible answer in agreement with the informant.

The fact that we were representing NPA can also have been an interfering factor on the part of the informants. Since people in large part had been given the land by NPA and with regards to the questions of the regulations that was perceived to have been set up by NPA, people might have reacted differently to some of the questions compared to if the interviewers had been representing an organisation which hadn’t been involved in the resettlement site before.  

Because of the nature of the family and living conditions to the people of Prachea Thom the interviews were seldom conducted with the original informant only. Often there were relatives and neighbours also present and sometimes there could at different stages in the interview be over ten people present. This also can have affected the informant’s willingness to respond to some of the questions, especially the more sensitive ones. However, this could also be a strength in some situations were the main respondent could not remember or we wanted more general information from a larger area. We think that anyway the data in our research is reliable, but for a small research like this with limited respondents they only speak for themselves and the observations of more general character (other than themselves) can only be taken as their opinions but still can give some indication about the extend of a certain phenomenon seemed in the context of others.

Prachea Thom resettlement village

Poipet town, in Banteay Meanchey district is the main official border crossing to Thailand for most of north-western Cambodia and much of the activity in the area is concentrated on the transfer of goods between the two countries. As an area of economic growth and perceived job opportunities Poipet has experienced fast population growth. In 1998 the population was estimated at 41 000 people where among them around 25 000 were landless poor people living in squatter areas. Many of these were people who had to leave their homes during the civil war which lasted from 1979 to 1993 and on returning found out that their land had been occupied by others in the time of their absence. Other people can be categorized as internal economical migrants as their land could not support their living conditions. These people came gradually to the Poipet border area after the 1993 national election and also many are still continuing to arrive. In 2003 the estimate of the total population had risen to about 77 000.

In 1998 there was a particular severe outbreak of cholera within the slum settlements and the district and provincial authorities called for assistance from the NGOs working in the area to help solve these problems. NPA reacted to this and together with ZOA worked out a plan for moving the poorest of the inhabitants from the slum and to a new village site.

The land allocated from the district authorities was sufficient for resettling 2000 families. This was 116 hectares situated about 4 km outside Poipet centre. The families were selected by interviews among the almost 5000 families living in the squatter areas. The initial criteria were families who had been living for at least three years in Poipet, poor families who comprised over 5 dependents and families whose daily income was less then 100 b. After these criteria’s 1674 families were selected. The rest were selected through the prioritization of disabled, widowed and elderly people, and the selection of very poor families with up to three family members or those who had lived for over one year in Poipet. Altogether 1998 families were selected and volunteered to come and live in the resettlement area.

There were arranged several meetings where the process of resettlement were outlined and the regulations of the village was explained. These regulations had to be followed for the families to be eligible for a temporary land title after three years of living in the village and a formal one after 5 years of living there. They also had to contribute 50 b a month to a community fund during the first three years. This was agreed upon by the villagers by signing a contract. The regulations included rules against selling, pawning or renting out the plots of land without prior permission from the Resettlement Working Group (WG) and different rules about keeping the property and common grounds in order. The WG was a group comprising members of the village and local authorities that was set up in order to manage the process together with the NPA.

Each family was provided with their plot of land by lottery, each in the size of 15 x 20 metres. They were also donated some materials and tools to build their homes with. The village was divided in to 10 clusters comprising 200 plots of land. In each cluster there were elected a cluster chief responsible for the administration of the cluster under the leadership of the village chief. The clusters were also organised into groups of 25 families, each with one group leader. Representing the villagers and consisting of the cluster chiefs and elected representatives was the Village Development Committee (VDC).

From August 2001 to March 2002, NPA and the WG issued temporary land titles to 1837 families. 161 plots did not receive the temporary title because the families had either failed to take up residence, had abandoned, pawned or sold their plots, or other families had been found to live on the land. These 161 plots were supposed to be dealt with by the WG but this did not happen because, among them, of lack of capacity with the WG.

2.1 The study on population movement

In 2003, NPA worked with the WG to monitor and evaluate the land use and living conditions in Prachea Thom in according to the 12 articles in the community regulations. This was with the intention of preparing full land titles to those families who had complied with the above requirements. The resulting survey showed that only 831 families of the original 1998 had fulfilled their obligations.

Among the objectives of Theam Rithy’s study which were conducted by fieldwork in Prachea Thom during May to July 2003 was to assess the living conditions of families within the resettlement site to determine whether differences in these conditions could be a factor in encouraging some people to leave the resettlement and others to stay. The report you are about to read now can be said to follow up some of the issues that Theam Rithy discovered with his research so a brief summary of his main findings can be in place.

There can be said to be different reasons for why so many families weren’t able to fulfil their obligations, but most of them are related to problems of lacking job opportunities, low salaries, no savings and ill health. Some of the key points relating to people breaking the regulations can be summarized as the following:

  • Respondents said that they had left Prachea Thom because of poverty, no job or an unstable job, transportation expenses and the monthly community fund payment. 
  • The inadequacy of income coupled with illness and high-interest rates on loans meant that many families found themselves unable to comply with the village regulations.
  • Some families did not sell or pawn their land, but simply abandoned it because they could not find work and they had no farming land. These families had moved on to other places in search of work and more land. Some of those who had returned to Poipet did come back once in a while to check on their land.
  • Poor health and illness are key factors that push people into debt and thus into pawning or selling their land. 
  • Some families did maintain land elsewhere in the country and some families returned to this land after failing to make a good living in Poipet.
  • Some of the land speculators who bought land in PT were aware of the NPA commitment to provide land titles to the original families and so allowed these families to stay on the land until they have gained their title. This title will then be provided to the new land owner and the value of the land will rise as a result.
  • Some families no longer occupy plots of land because of their involvement in crime, or because they have accumulated debts through gambling, alcoholism or drug addiction. 

As a result of these findings it was felt that some of the families living in Prachea Thom village had been forced to break the regulations as a consequence of poverty and not because of lack of will. Together with the Provincial Department of Land Use Management and Urban Planning (LUMUP), NPA and the WG decided to review the situation of some of the families who had violated some of the regulations. The entitlement of these families would apply if they were listed as the original beneficiaries, if they possessed the temporary land title, and if they stayed on their land. No allowances would be given to the families who had abandoned or sold their plots. As a result of this second appraisal, 1407 families were deemed to be eligible for the permanent land title.

Land situation in Cambodia

In Cambodia as in many other countries outside the western world tenure rights and forms of tenure are being transformed. As a result of this land is being classified as either formally or informally held. In the western world the land are primarily of the formal kind, but in developing countries there is to a large degree the other way around. In Cambodia for instance about 90 % can be said to fall under the informal category. The reason is that the traditional forms of tenure to land have not been the private form of land ownership as they appeared in the western world throughout the 19th and 20th century. This is however about to change as more and more countries now are adapting to this kind of land structure were the market is seen as the most efficient distributor of welfare to the society. But where most other countries with a similar land history as in Cambodia developed a system of formal property rights during the second half of the 20th century through modernization and gradually adaptation to the market economy, Cambodia was disrupted by war for nearly three decades (So et al. 2001). Therefore land has never been systematically registered or measured.

With the privatisation of the land system in 1989 the country was about to see some fundamental changes in the land structure. Following So et al. (2001) there are few regulatory and control mechanisms in place, necessary for a market economy to function properly. This has been a serious impediment for the developing of a sound land market both for private sector and not least for the population at large. There was perceived to be in fact a fair degree of land equity in the distribution of land in 1989 and that almost all that were eligible actually received land, but this seems now to be in the past as the inequality rate is increasing and with it the category of landless people. Other serious concerns are relating to lack of secure tenure, increasing land conflict and growth of illegal squatter settlements in urban areas. These issues can be seen as having more or less overlapping causes. Of some main possible reasons mentioned by So et al. (2001) for land inequality and landlessness there were cited demographic pressure, large unsettled populations that have emerged throughout the 1990s (for example former refugees), a lack of formal credit markets and also speculative purchases.

When it comes to security of tenure many recipients of land after the 1989 land privatisation were given receipts to support their claims. But of 4-5 million applicants no more than 13-14 % received formal certificates of ownership. Also, after this land have been transferred and sub-divided and to a large degree not been reported to the appropriate authorities (So et al. 2001). Because of this the scarcely percentage of documented formal land has even deteriorated more in that respect.

In a country like Cambodia were the large majority of people have always been rural and living of what the earth could provide them the traditional form of land tenure have been an extensive type in which there are no firm land rights awarded to people by the government, but where the land rights are based on tradition and in agreement with neighbours and local authorities. Often the rights have only been acknowledged by oral agreement and not by documents. This has not been a problem where there has been an abundance of land compared to the people living on it. However, this is now changing as the demographic pressure has set in and also with the introduction of other tenure forms, not least privatisation which has been given priority to in the legal system. The problem arises when different tenure systems interact and this is increasingly happening when the market for land is expanding. For people without the formal law on their side and an understanding of it, this can lead to difficulties when caught up in a land dispute. This is certainly not only a problem in Cambodia, but in many other countries with the same type of dilemmas (So et al. 2001).

One of the results is likely to be a higher degree of land conflicts. The typical case of land conflict in Cambodia can be seen as a combination of three factors 1) no documentation for settlement, 2) an ambiguous legal system with complicated and expensive procedures, and/or 3) a lack of impartial and efficient conflict resolution mechanism. The main reasons for the increasing squatter areas in many cities can be seen as a result of the cities receiving migrant populations in search of a livelihood. Many are illegally occupying land and setting up shantytowns in on land formally owned by the government. Phnom Penh is receiving the largest share of this kind of settlements and immigration, but also other cities are getting their share (So et al. 2001). That was the main reason for why Prachea Thom (PT) was built in the first place and why NPA got involved with the resettlement of 1998 families who until then had been squatting in Poi Pet under very bad living conditions. In section 2 it will be provided some more background information on the PT settlement.

Several of the issues mentioned above can therefore be said to be relevant for the problems in PT as well, both with regards to the reason behind the resettlement and also to the problems that have appeared in the village after its conception. It is possible through PT to see the kind of mechanisms that have been mentioned regarding for instance how land inequality and landlessness are being made, and how much tenure security have to say for people. This will be seen in the relation to the land titling process that has proceeded for some years now and is about to be finalized. Maybe can this study also illustrate some problems with such a formalization process in the context of social land concession.

1.1 Formal property rights, the way out of poverty?

The issue of formal property rights can be said to have been given a new impetus on the development agenda the last years. Even if it is not a new idea about how to secure tenure rights for people or on its effect on economic growth, it has received new attention the last years through the economist Hernando de Soto and his book The Mystery of Capital from 2000. In the autumn of 2005 there was also appointed a High Level Committee on the Legal Empowerment of the Poor (HLCLEP). This committee was chaired by himself and former US secretary of state Madeleine Albright, and also containing several other prominent members. Their goal is to bring further discussion and knowledge on how formalisation of property rights can help to reach the UN millennium goals of cutting the extreme poverty in the world with 50 % by the year 2015. The basic idea is that through incorporating the large informal sector in developing countries into the formal one, economic progress will be made. This is said to be done through a reforming of the property rights legal system to enable the poor to also take part of the formal economy. For the poor in developing countries it is almost impossible to get a formal certificate of their property the legal way because of the procedures and costs involved. What has been said by de Soto and others is that such titles are crucial for people to enable them to improve their housing conditions and to start businesses, because of the otherwise lack of credit access.

Their approach have however, been under criticism from different actors involved in development issues, not least many NGOs and researchers. Even if all are recognising the issue of legally empowering the poor to be of the highest importance the critics are sceptical of this strategy of eradicating poverty for having a too narrow approach, setting up the western type of property rights as the normative one. There are being mentioned several problems with regards to the approach and a good place for getting information on the subject is the webpage http://www.landrightswatch.net.  For example there has been raised question about how to secure the rights of people who are using other types of tenure forms like for instance pastoral groups and different types of communal rights. Also there have been highlighted the position of general vulnerable groups in the society like women and indigenous groups and their rights to land. In the cases of cities where private property rights have become the dominating form of organizing the property system, even though other tenure forms still may exist, the question becomes how to secure poor peoples’ tenure rights especially those who live in squatter areas. Many kinds of tenure forms exist in these settlements to which an introduction can be read in Geoffrey Payne (2003), and how to best strengthen these rights under a legal system is being debated. A titling process can then be seemed as both have the potential to strengthen the rights of poor people to the land they are living on, but at the same time there have been many cases were these rights have been even more violated either by unforeseen side effects or by other people taking advantage of the process.

1.2 What is a formal title?

In Cambodia there are many conceptions of what can be accepted as property rights which are “formal enough” because people either do not see the need for something even more official or because they cannot afford it. In areas were there haven’t been any commercial interests before, rights can be recognised as sufficient enough by the fellow understanding between the villagers about who the land belongs to. When a land market starts developing the need for more visible proof is being made. As mentioned many families in Cambodia have application receipts for claims made earlier for their lands. Two main types of documents used for claiming ownership to land are therefore: receipts, a document acknowledging the claim of a person to the land, and certificates, a state authenticated document certifying ownership of land (Chan and Sarthi 2002). The receipts are anyway perceived by many to be the titles and also were considered important against land grabbing and also useful in terms of land sale and property inheritance in places which were more market exposed. The names of the receipts could be changed by the village or commune chief in some places for an unofficial fee, as learned through interviews conducted by So et al. (2001).  Besides word-of-mouth, receipts and proper certificates there are also being used transferring documents as proof of ownership. This is very common when land is changing hands and then the buyer and seller make a contract for with the signature of maybe the commune chief or village chief.

The transferring process can also be confusing because authorities at different levels are involved and putting their seal on the transfer papers depending on who the clients are, and the social acceptability of the authority. Also the agencies involved can be different, from local ones to those in Phnom Penh, were some are actually authorised while others are self-authorised (So et al. 2001). But according to the land law the authority for issuing land certificates is the Cadastral Administration at the district level (OLMUPCL). However for a formal title to be issued there is a long and bureaucratic process in many steps which starts with the commune chief and ends in the Central Cadastral Office in Phnom Penh (MLMUPC) for verifying and creating the file from which the final title is made. All the administrative levels are involved which are the commune, district, provincial and the ministry of cadastral in Phnom Penh. The procedure is therefore both a long one and an expensive one. So et al. (2001) mention also another reason for why some are reluctant to register their land transaction officially as this then is being charged a 4 % land tax. 

Adsense and the Surfer


AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you'll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today's society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

 It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us.

That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don’t look at a flashy banner because they think they'll be losing their time with it.

We've gotten accustomed to banners that don't interest us. And we're accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we've grown accustomed to them being targeted at what we're looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.

This is a typical "no fluff, just stuff" situation. And in the end it means the visitors will see what they're interested in, not some random cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site.

Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

So could "Do no evil" actually work in today's cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.

Less obtrusive banners; banners that you're actually likely to be interested in and click means you'll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.

Other Adsense Alternatives

Bidvertiser (http://www.bidvertiser.com/)
Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site's status.

Quigo AdSonar (http://www.quigo.com/adsonarpublishers.htm)
Quigo AdSonar achieves relevancy by placing a filter according to your site's categories. It also offers you on-line reports of your site's status and the possibility to add your own custom ads replacing ads that don't gain you any revenue. The setup is very simple, in a similar fashion to AdSense's and quite customizable as well.

Vibrant Media IntelliTXT (http://www.intellitxt.com/site/web_01a.html)
Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.

Nixie (http://www.nixxie.com/display.php?section=Partners)
Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It's very easy to implement and has a good payment policy as well.

MIVA AdRevenue Xpress (http://www.miva.com/us/content/partners/arx.asp)
MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.

Fastclick (http://www.fastclick.com/publish.html)
Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.

contextWeb ContextAd (http://www.contextweb.com/Corporate/publisher/publisher.shtml)
ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It's very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.

AdBrite (http://www.adbrite.com/)
AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a "Your Add Here" button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.

So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.

Adsense Alternatives

Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.

But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.

AllFeeds (http://www.allfeeds.com/?action=publishers)
AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.

MarketBanker (http://www.marketbanker.com/mb/sell.php)
MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.

BidClix ( http://www.bidclix.com/PubTop.html)
BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.

Chitika (http://www.realcontext.com/index.php?option=RealContext:+Contextual+Targeting+Engine)
RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.

AdHearus (http://adhearus.com/webmaster.php)
AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.

AffiliateSensor (http://www.affiliatesensor.com/)
AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).

Kanoodle Bright Ads (http://www.kanoodle.com/about/brightads.cool)
Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.

TargetPoint (http://publisher.targetpoint.com)
TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.

Clicksor (http://www.clicksor.com)
Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period

Adsense - Pros and Cons

You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.

Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.

AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.

AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.

AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.

AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.

It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily.

But as stated, above, there are some negative aspects to advertising with AdSense and here's a small list of such cons.

Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.

There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.

The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.

First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.

If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.

And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.

When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.

So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.

Advertising on Internet

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.  

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

  • Wallpaper ads form the background of the web page.
  • The ads that float on the screen are known as a floating ad.
  • Polite ads download on a low pace without interrupting the normal functioning of the website.
  • An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.
  • Advertisements which are displayed in a video form on a website is known as a video ad. 

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.  CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.

Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.

Why Use Google Adsense?

Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?

The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.

But that's nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor.

Sure, you'll have to ensure they get better placement, so as to be noticed but despite that they don't bother viewer’s as much as traditional ads. Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.

Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.

However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies.

With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces.

What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.

For many people, there's also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.

It's free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.

Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.

All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you're all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.

For any webmaster out there, that's a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a great advertising program because a lot of thought has went into making it "just work for everyone". It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

Click Fraud

If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called "click fraud". But what exactly is click fraud and how is it accomplished?

Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is the attempt to have people clicking the ads just so that they can earn a greater income.

There are people setting up sites for the sole purpose of fraudulently generating revenue through Google's AdSense program. These users achieve an incredible number of clicks through many methods, some complex and sophisticated and some rudimentary and simple.

One of the most complex is through the use of so called "hitbots". These are automated programs who emulate clicking the links in AdSense banners (there are some that actually click the banners as well).

Google's AdSense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search.

Another, more rudimentary method is to hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they're prepared to do so for just $0.50 an hour.

Of course, there's a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behavior might even get the fraudster sued.

To prevent this from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What's even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.

And don't think this happens only in isolated instances. There is a great deal of illegal activity in this domain.

In fact there's so much that if search engine companies don't increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging.

Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement.

It is estimated that more then 20% of the clicks that follow an AdSense link are just done in order to get money from the person paying for the ad. Some people believe the number of fraudulent clicks to be even twice as large.

There are a great deal more schemes involving click fraud, such as groups of AdSense publishers clicking each other's links (which is referred to as "clicking rings", or spamming people so that they click such links.

Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google's AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes.

There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.